LAGOS, Nigeria; 15th October 2018

 

The third edition of the Lagos Digital Public Relations Summit themed, The Future of the Communication Professional: Artificial Intelligence, Augmented Reality, Machine Learning & Data Driven Content, is set to hold on Wednesday 17th – Thursday 18th, October 2018 at the Sheraton Lagos Hotel, Ikeja, Lagos.

Organised by the Lagos Chapter, the leading branch of the Nigerian Institute of Public Relations (NIPR), the Lagos Digital Public Relations Summit is a two-day experiential gathering focused on achieving collective intelligence to equip and capacitate communicators in corporate and public affairs with high-level digital public relations strategies, tactics and how-to’s to help them do their jobs better and upgrade their social media campaign results.

Chairman, Lagos state chapter, NIPR, Olusegun McMedal, said, “The third Lagos Digital PR Summit intends to demystify the concept of machine learning and artificial intelligence (AI). With thousands of companies looking to incorporate AI into their brand strategy, this technology is already a major industry disrupter. However, the combination of human intelligence with AI capabilities is a great pairing and can lead to more informed decisions in all aspects of business. It is important that public relations practitioners are better integrated for the burgeoning digital media ecosystem”.

The Summit is open to Generation X and Millennials managing communications for government, corporate, media and non-governmental organizations to equip and expose them to contemporary techniques and glean new insights into the fast-growing digital media space for modern-day strategic communication practice. Interested participants can register by calling: 08020673883 or sending a mail to: info@lagos-nipr.org, for enquiry.

Learnings will be delivered through lectures, discussions, simulation exercises, and case studies. Participants will earn a Certificate of Participation and the honorary Lagos Digital PR Ambassadorship. The Summit is in partnership with Microsoft, ID Africa, Facebook, WhoGoHost, Bitesize, Techcity, I-Octane Digital Interactive, and Blueflower.

Established in 1963, the Nigerian Institute of Public Relations (NIPR) is the non-governmental, not-for-profit professional association of Public Relations practitioners chartered by law to regulate and develop the public relations, public affairs and communication practice in Nigeria with functioning Chapters in the 36 States of the Federation including Abuja.